SEO-friendly meta descriptions and tags were all the rage a decade ago. They were quite effective in boosting search engine rankings which lead many site owners to “stuff” their pages with keywords. Google (and other search engines) let this slide for a while but eventually gave these sites a slap. Today, meta descriptions don’t play nearly as big of a role with search ranking factors. In fact, Google doesn’t use them at all… but, they’re something you should do, regardless. Mainly because they are a good practice for usability and provide the benefit of encouraging clicks to your page. ...